MU は有名人を使わない。
代わりに、それを着る人々が主役。

MU will never use a celebrity or a human face. Instead, every wearer can post — anonymously, with a hash pseudonym — what they wore, where, and what they felt. The brand's official archive is faceless. The locations are coarse (prefecture only). The faces, never. それが MU の物語の作り方。